Public Desire - Celebrity Endorsements

Public Desires first celebrity endorsement was in October 2016 with American supermodel Hailey Baldwin, a big name for a young company such as PD.

The brand knew what they were doing when it came to promoting their products to their target market, as they were offered collaborations with a selection of reality TV stars - but managing director Qasiam Akhlaq desired bigger names for his brand.

“Celebrity collections don’t seem to be dying out - in fact, they seem to be accelerating. They’re becoming a key way for retailers to push their brands forward. Hailey Baldwin was a good direction for Public Desire to go in.”

- Dan Bisson, footwear and accessories editor for WGSN.

Public Desire also works closely with well-known fashion bloggers such as; Jayde Pierce and Lisa Roddy, understanding that social media's (essentially instagram) are the best way to target their market (female 18-12) as .

“Because of our presence on social media, our mix of customers is very varied.” - Qasiam Akhlaq.