Trainer Project - Brief Breakdown

Brief Breakdown

The Trainer Project comprises of designing and branding a shoe brand of our choice. The tasks are to: design a unique and new shoe to put on the market; produce a 3D point of sale for in store promotion; and create 6 stickers and a poster for our chosen brand. The project teaches us about the importance of being creative, having a unique selling point (something that differentiates a product) and marketing it (influencing people to buy the product). Our promotion techniques are up to us as we can design a shoe with a new USP or piggyback our ideas on another brand to spark interest in our target markets. This means the project entails a lot of research (primary, secondary, quantitative and qualitative) in order for our ideas to develop into something we can create that is divergent to footwear any other brand has produced.

The target market of our brand is another important aspect to consider and research, as before we can design and market our product, we have to know who we are marketing to. This is in order to guarantee that there will be customers that will take interest in the product enough to buy it. Deciding a target market also means we will have to research: our brand; the type of footwear it sells; its existing customers and their interests.

The outcomes for the trainer project are: to have produced a 3D point of sale, which can be anything to a display stand to a shoe box; six stickers that go with the shoes and a poster to further promote our product.

All of these outcomes will help to improve our skills in a variety of design areas as they all require different equipment and a range of medias (e.g screen printing a poster to physically producing a 3D point of sale using different materials).

Experimenting in so many types of design means we will have to study our ideas in depth during the planning stage of this project by practicing different techniques. This will also show the development of our concept and how we came to produce our final product.

This project will take place over a 6 week timescale. Deadlines are crucial in any task as it prepares us to work for clients and their given timescales in the real world and improves our time management skills, which are as important as any in graphic design.

Contextual studies is studying the history behind design. We have been given tasks to research artists chosen by our tutors as well as our own chosen artists. Investigating the history behind graphic design will broaden our knowledge of the subject and inspire our ideas by looking at what has already been done and how it was created.

Creating our final ideas has no given budget as it is a student project, but we are allowed to invest in materials and equipment to increase the quality of our final project. We have to consider how we are going to achieve fabricating our concepts and the money we need or want to set aside to do so.